UX copy / Content design

I create clear and concise UX copy for digital products to help users reach a specific goal, whether that involves easily navigating a webpage, clicking on a button, or filling out a form.

Below are UX writing use cases for Kumospace, Los Angeleno, and details of work at Google:

Company: Kumospace is an interactive virtual chat platform that hosts events and remote offices in an immersive video game-like setting.

Role: Lead content and UX writer collaborating with a product designer, customer service team members, marketing lead, and engineering team.

Challenge #1: As an immersive virtual chat platform, Kumospace looks and operates different than standard platforms like Zoom. Our team created a page to demonstrate the unique offerings of virtual room templates complete with ideas for different use cases drawn from direct user research.

Work: The designer created a page for our templates, called Spaces. On the Spaces homepage, I wrote headers and subheaders for each space, including our ‘Office,’ ‘Beach,’ and ‘Classroom’ templates. On corresponding pages for each space, I wrote a blurb highlighting the benefits of each space and microcopy that detailed the most powerful productivity tools and useful custom options. Key to the project was collaborating with the product designer on deciding essential images and the ideal word count.

Results: The Spaces pages served as an inspiration for current users and helped the sales team sell more subscriptions as they could point to specific tools and use cases. It also helped the team craft a new dialogue for selling and marketing Kumospace as a productivity tool. I left the company in 2022, and the website has gone through many different iterations since then yet the Spaces page copy I drafted remains.

Challenge #2: Kumospace is a lesser-known SaaS product and prospective users needed to know how and why to use our virtual chat platform for hosting online events or as an alternative to platforms like Zoom.

Work: The customer service team connected me with users. I interviewed them, wrote microcopy and long copy to highlight the most useful online office spaces and interesting events on Kumospace’s website. I worked with the product designer to champion the virtual events on Kumospace in our “Customer Stories” vertical.

Results: The result was two-fold: Kumospace gained invaluable feedback from customers at companies such as NASA and Google, and the sales team was able to gain more business subscriptions by sharing specific use cases now documented on the site.

Role: I led UX copy and all of editorial for Los Angeleno, a local news and culture start-up publication. I oversaw all the website content including crafting taglines for the website and microcopy site-wide.

Challenge: As newcomers to the L.A. media scene readers had to understand our hip and hyperlocal news and service journalism immediately.

Work: I worked with a designer to craft pop-up pages for events and newsletter CTA buttons.

Results: 10K+ readers signed up for our weekly newsletter and our events regularly reached capacity.

After over a decade in digital media, I recently leaned into my digital side.

I worked with Google on confidential, high-profile at the intersection of technical writing and content design. Full case studies are unavailable but I’m happy to chat generally about my work, which involved collaborating with UX writers, technical writers, and content strategists.

Here’s what some of my colleagues have said about our work together:

“I would strongly recommend Sophia without any reservations. Her ability to navigate ambiguous, rapidly changing projects while producing high-quality work and making improvements for everyone are standout. Moreover, her positive attitude, her curiosity for how things fit together, and her collaborative spirit make her a joy to work with and have on the team.” - Caroline Lee, Staff Technical Writer and Manager, Google

“I had the privilege to work with Sophia on a fast-paced writing-centered project for the Search team… I have great appreciation for Sophia's ability to ramp up quickly on complicated tasks, train others, offer valuable insights on people and processes, and bring a happy, collaborative spirit to the team. Based on our work together she would be a strong addition to any team.” - Paul Buzzbee, Staff Technical Writer, Google