Her journalism work can be seen in the New York Times, Vogue, Elle, Salon, Variety, the Los Angeles Times, Vulture, California Sunday, and other publications. She was the founding editorial director of Los Angeleno, a digital publication dedicated to stories about L.A. life, art, and culture.
She has worked in digital content for more than a decade collaborating with brands and organizations like Google, Warner Bros., TNT/TBS, Girlboss, TRESemmé, KetelOne, BlackRock, Cathay Airlines, Cedars-Sinai, and the Los Angeles Tourism Bureau. This has given her a strong grasp of the digital landscape, including:
—Content writing/editing (including headlines, snappy social copy, ad copy and blogs
—UX Writing (landing pages, error messages, button copy)
—Managing photo and content teams
—Various CMS platforms
—Social Media Calendars and Execution (Facebook, Instagram, etc.)
—Google Analytics
—Editorial Calendars
—Asset Management and Production (digital images, Instagram stories)
—Basic HTML
—Project Management (Asana, Trello, etc.)
—Scriptwriting (podcasts, videos, panel discussions)
Want to hire her? Have a story tip? Get in touch: sophiakercher [at] gmail [dot] com.